Return of the Cypher is a free live hip hop community event that takes place every Sunday night at the Boom Boom Room in Japantown of San Francisco. Hip Hop ROTC has grown to become a Sunday night mass ritual for Bay Area local emcees to hop onstage and spit some freestyles on the microphone accompanied by the Gemstone Band and for true hip hop lovers to enjoy a night of live music, dancing, and drinks. The original poster fliers incorporated the venue's stage light colors and cutouts of performers and DJ Kevvy Kev on the turntables. The new poster would represent the community event as more established and relative to ROTC culture. Using elements such as actual event photography, an Photoshop iteration of the marquee board and a custom military dog tag, the refreshed look represented less of a patriotic style and more of an underground night life culture.